In conversation with Jon Yarian, you might find yourself saying, “I’ve never thought about it like that!” out loud over and over again. That’s because Jon is in the business of ideas—the business of digging deep to provide strategies that will propel a brand, startup, nonprofit, and the like, forward. With a background in writing, public relations, and politics, Jon brings a wide range of knowledge to the table—creative writing, design, and strategic business planning to name a few.
“There are fundamental ideas and strategies that help with making the decisions that govern the way any organization makes sense out of itself to the world around it. That’s where SeaChange comes in.”
Founded by Jon in 2008, SeaChange is a consultative business that offers anything from roadmapping and budgeting, to copywriting and crisis management. The folks at SeaChange help clients invent their vision and, oftentimes, reconsider everything. This reconsideration—the deconstruction and intelligent rebuilding—is what you can tell gets Jon excited when talking about his work.
“We want to help people get it right—to help them figure it out.”
In a world where click bait blows up your newsfeed, a website can be built in a day, and SEO-fueled articles seem to get in the way of the good stuff, Jon is working to help companies get clear on their vision and produce thoughtful work.
“People are looking for good, authentic, meaningful stuff that’s verified, has third-party validation, et cetera. I feel like the world has come around a bit when it comes to valuing good thoughtful work, which takes time.”
And time spent with Jon and the SeaChange team is sure to leave you rethinking the way you approach your own work. Jon doesn’t believe in writing a business plan. He says business plans only keep you from getting started. And that’s his biggest piece of advice: get started. When you act on a big idea, it’s easy to feel fraudulent, like the work isn’t worthy or needed. But Jon says just get started.
“Figure out what you want to do, and keep after it. If you keep after it, it will become real.”
Photo by Leslie McKellar