Phillip Davis is rethinking how Charlestonians drink water.
While in medical school at MUSC, Phillip discovered that more than one billion people worldwide suffer from vitamin D deficiencies. He decided to change that statistic. Vitamin D deficiency is often associated with increased risk of disease, cancer, and autoimmune disorders, just to name a few. So Davis started to work on something to remedy this problem. His solution? Shine Water. This water is naturally sweetened, infused with vitamin D, and is packed with antioxidants to promote a healthy lifestyle.
Phillip started small. He cofounded Shine Water with his wife, Angel, simply as a means to provide more vitamin D to the local community. But Shine Water quickly turned into a philanthropic powerhouse with an entire team working to make a positive difference around the world.
While taking an MBA class at The Citadel, Phillip was introduced to Pat Manna, the school’s Entrepreneur in Residence. Manna connected Phillip with Fresh Hospitality, which provided the financial backing Shine Water needed to get off the ground. Once Shine Water was in stores across Charleston and Nashville and available for sale on Amazon, Phillip realized he could also affect change internationally. He and Angel then partnered with Palmetto Medical Initiative to donate 5 percent of each bottle sold to provide life-saving vitamins to women and children in Africa and Central America.
Shine Water and Phillip’s philanthropic efforts mirror his philosophy on modern medicine: to stop the illness before it becomes an illness. He believes in a healthy lifestyle as a method of prevention. According to Phillip, living well and taking the proper vitamins can and will make a world of difference.
When asked how he and Shine Water have both gotten to where they are today, Phillip had one piece of advice. “Be persistent,” he says, “because a lot of people will tell you no.”
Luckily for Phillip, for Shine Water, and for all of us who need a little more vitamin D in our lives, he refused to stop until a lot of people told him yes.
Words by Ann deSaussure
Photo by Adam Chandler