Jessica Morse’s path as a green beauty advocate started, quite simply, with an eye infection. An eye infection no dermatologist or ophthalmologist could cure. Advised by naturopathic physician Dr. Sherri Jacobs to explore lifestyle choices, she opened her laptop and started to research.
“I fell down the Google rabbit hole and realized that my mascara was the culprit,” she explains. Eye infection gone.
Similarly, when she was having trouble conceiving, she eventually turned to a clean diet and acupuncture. “Western medicine failed me twice, and I became willing to try anything in order to become pregnant,” says Jessica as she checks the time to make sure she isn’t late picking up her now 18-month-old daughter, Annabel.
Jessica changed her entire lifestyle in pursuit of a child and optimal health, from installing a water filter throughout her entire house and switching to a clean, organic diet to throwing out anything Teflon and replacing all household cleaners with toxin-free choices. And, of course, out went all of her old beauty products.
“Once you understand the fact that your skin is the largest organ of the body and toxins can enter your bloodstream within 15 minutes of absorption, there’s no turning back.”
After the inevitable onslaught of questions from family and friends seeking advice from her extensive research, Jessica saw an opportunity to help others on a personal level. She started her blog, Bare Beauty, to organize her thoughts for others, and in the process ignited a revolution in Charleston. Women began trashing mascara and deodorant with the same gumption their mothers burned bras.
Now, Jessica meets directly with the founders of natural beauty products, attends conferences and connects with other bloggers. “It is a very welcoming and inclusive community,” she says. “Everyone is into conscious living and is passionate about their journey.”
Her next step is to offer e-consulting services in order to better assist others in their path toward a clean lifestyle.
Jessica thinks she picked the perfect battleground for her war on toxins: “Charleston's natural beauty encourages the population to be physically active and environmentally conscious; what I write about is just an extension of that ideology.”
Words by: Carter Worrell Dandridge
Photographer: Corey Tenold