Once upon a time, Jackie Hall Robinson worked in real estate. It was during that time that she wondered, “What am I doing?” It was also during that time that she started to realize how much she loved design and packaging. So she decided to make something happen and started seeking out her true passion. She landed at The Creative Circus in Atlanta, where she fell in love with the letterpress.
Yes. The huge, metal letterpress invented by Gutenberg that you learned about in middle school history class. It’s with this old-school printing press that Jackie creates the modern, clean products unique to her design studio, 42 Pressed.
While having the patience to operate three labor-intensive letterpresses alone is impressive, it’s her modern take on wedding invitations and her impeccable taste when it comes to stationery and prints that truly sets her apart. Playing with things like brushstrokes and abstract art in her printing, Jackie says “I’m always digging down into the hand-drawn process of my work.”
Her studio sits on 150 acres of a tea farm on Wadmalaw, and while a farm might not be the first thing you think of when you see her work, it's the place where she gets her inspiration.
“The farm has such a huge impact on my work. If I’m not gelling, I’ll leave and go for a walk. The farm has been my balance and plays a huge role in my work.”
Jackie has started to expand on her Charleston prints and is looking forward to working more with her OOAK (One of a Kind) brand, but she says it best when asked what her next project will be in saying, “I have this amazing, old-school print medium that’s always been used for traditional purposes, and I’m just trying to shake it up.”
Words by: Virginia Kerr
Photographer: Olivia Rae James