Even if you are a full-on Charleston hipster, you probably don't expect your accountant to have a logo or a brand, much less consult you on how to better run your cutting-edge business. Enter Brad Ebenhoeh. He is spiffing up the profession's lackluster image and outdated practices by creating an accounting business that operates differently, and with a strong dose of style.
He hated being a suit. Success at a Fortune 100 company, and then as the CFO of a family wine business, came at far too big a price. When he moved to Charleston and created his business three years ago, he flipped the switch and decided he would do what he was good at, but in a way that made him comfortable and happy. Now it's jeans for work, with his family dog, Sampson, at his feet during meetings with clients who he is truly excited to work with.
"Life is too short, so let’s build a business model that is focused on lifestyle. I can go on a trip to Europe for a month and still do everything for my clients, because it is all cloud-based, everything is paperless."
By specializing in creative businesses, Accountfully has an added layer of connectivity that helps inform what kind of growth is possible in their field in this city. The client list is quite a cool roster and includes Geekin Radio, eHouse Studio, Lunch and Recess, Hampden Clothing and Icebox, people you would absolutely want at your office Christmas party.
The technology that runs Accountfully is surprisingly unconventional (and almost free) and relies on a combo of apps and programs like Dropbox, Skype, Google Drive, Asana, HelloSign, join.me and Grasshopper. By utilizing cloud-based storage, clients have access to their info 24/7—a massive leap forward.
Another good move was deciding to live and work above the crosstown, cutting out a commute or parking drama, and, most importantly, figuring out how to be happy.